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Blue ocean shift beyond steps to inspire confidence and seize new growth W. Chan Kim, Renee Mauborgne

By: KIM, W. Chan.
Contributor(s): Mauborgne, Renee.
Material type: materialTypeLabelBookPublisher: New York Hachette Books 2017Description: xi, 322 pages 24cm.ISBN: 9780316314046.Subject(s): New products | Market segmentationDDC classification: 658.802 KIM 2017
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658.802 KIM 20174 (Browse shelf) Available

Includes index

Bibliography: p.305-307

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